Work

Films that travelled without media spend behind them.

Every launch below is work by IEE Studios, whose team is joining Haymaker. Ship dates are being confirmed; the results are not estimates.

CrowdReply, the film that coined searchmaxxing The product introduced a concept, not a feature. So the film never named the product. It named the behaviour. 1M+ views in the first 24 hours Generative-cinematic Read the case study

Euphoria, a rescue that became a full campaign The entire brief was eight words: make me feel euphoria, make me feel euphoric. No deck. Fifteen days. ~300K views in 24 hours Cinematic Read the case study

MochaTrade, the film Y Combinator posted itself Neither of the two things that make this product valuable can be photographed. So we filmed the exclusion. Posted by Y Combinator, not a placement Cinematic Read the case study

Lanesurf, the film about the phones going quiet Thirty to fifty inbound calls cover one load. The film is built on the second they go quiet. YC S25 and General Catalyst backed LinkedIn Read the case study

Fig. 05
2025 POV, a two-film arc from waitlist to launch One decision doing two jobs: the colour that tells you the answer is the colour that tells you the product. Violet yes, amber no. Motion-led

Fig. 06
2025 MarketMirror, 28 scenes inside one ocean metaphor Trade like a whale. One metaphor held twenty-eight scenes without repeating itself once. Retainer

Also launched

2025KupidTV, The CallUnder 40 seconds of voiceover. Motion-led, built for a single short surface.Motion-led

2025OmniID, three eras cut into three equal cardsOne cut, no hero product shot.Motion-led

2025JB Air, Looks CleanCinematic. One line carrying the whole film.Cinematic

2025CareKeep, the script and the voice directionDirection only, no production.Direction

Also launched with Authologic, Graphify, Ollive, Dashverse, Blackbox AI, Cotrain, Varick Agents, Tradezella, Phylax Intelligence, Juta AI, Greenify, Zerodha Zero1 and Emergent Labs.

Trusted by teams backed by YCombinator, Together Fund, Peak XV and Stellaris VP.

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Let's make something worth watching

Bring the launch date. We will tell you on the call whether it fits.