Haymaker makes the announcement film for AI-native companies, and the monthly cadence behind it.
See the workA launch used to need a budget. Crew, studio, a quarter of runway, a queue. So most companies skipped the film and posted a screenshotand hoped the thread carried it.
Now everyone can make one. Which is exactly the problem. The feed is full of competent videocompetent is the ceiling, not the floor and none of it lands.
What is scarce is not production. It is being felt. That is the only thing we make.
We have made films for over twenty AI-native companies
Every film we make hides the same three decisions. None of them happen in the edit.
The feeling is decided before a word of script.
Written down in one sentence and signed off. Every later argument gets measured against it, which is the only reason those arguments end.
Shot, scored and graded like film.
Product UI is composited from real screens. If the interface does not exist yet we say so before the shoot rather than inventing it in post.
One call to scope, then a date we hold.
Fixed fee, quoted against your launch day. You know the number and the delivery date before anything starts, and neither moves.
Both of these went out with no media spend behind them. One of them had no script eleven days before the date.
1,000,000+
views in the first twenty-four hours
CrowdReply. The film never named the product, it named the behaviour, and the word came back on its own inside a day.
Open the case15 days
from an eight-word brief to a full campaign
Euphoria arrived with no deck and no script. Fifteen days later it was a campaign, and roughly 300,000 views on the first day.
Open the caseWe run the distribution behind the film and hold ourselves to the number. If it does not clear a hundred thousand views, we keep working the surfaces until it does.
Larger reach is quoted separately — amplification up to 1M views, from $15,495
We take a small number of launches at a time. Bring the date. That's the whole brief.