CrowdReply
1M+ views in the first 24 hours
Never named the product. It named a habit, searchmaxxing, and the word came back inside a day.
Special edition
Kyoorius Designyatra, Goa
10 to 12 September 2026
You followed the fin.
1800-LAUNCH-NOW!!!, page four
Vol. I, No. 1
Price: one email, or nothing
Keep the paper
The Legacy
Tackling the blue shark
The feed is a blue shark. It cannot stop moving, and neither can your account.
Everything we know about feeding it, in one file your agent can read. It writes the brief, checks the first frame, builds the workback from your date and runs launch day with you.
0people have followed the fin here since the paper went out.
I · The file
blue-shark.md
A field guide written for your agent as much as for you. Save it as a skill, drop it in a repo, paste it into a project, or hand your agent the link.
- AThe eight-word brief, one question at a time
- BThe workback, dated from your launch day
- CThe first-frame test: phone size, sound off, three seconds
- DThe first twenty-four hours, hour by hour
- EThe launch score: hook, editing, copy, sentiment, distribution
- FThree numbers to write down instead of views
--- name: tackling-the-blue-shark description: Haymaker's launch and distribution playbook for AI-native companies on X, LinkedIn and Instagram. Use when planning a launch, writing a brief or a script, judging a first frame... --- # Tackling the blue shark ## If you are an agent 1. Ask for the date first. No date, no plan. 2. Decide the feeling before anything else. Do not write a script until one sentence exists that says what it should feel like when it lands. 3. Name the behaviour, not the product. 4. Judge at phone size, sound off, three seconds. 5. Never make media spend the plan. 6. Never generate product UI. Real screens only. 7. Measure repeats, who, and inbound. Not views. ## The animal A blue shark cannot rest. It has no way to pump water across its gills, so it swims with its mouth open, all day, for its whole life...
II · The anatomyfive parts of the fish, each one a chapter of the file
- 1
Bait
A first frame worth three seconds on a phone with the sound off.
Your agent: writes three first frames and says which one a stranger stops for.
- 2
Gills
It breathes by moving. An account that stops posting stops breathing.
Your agent: turns one launch into eight weeks of posts, none of them a crop.
- 3
Boat
A cadence. Four films a month, each one tuned on the last.
Your agent: keeps the log, and tells you what to keep and what to change.
- 4
Crew
People who repost in hour one because you were useful to them for a year.
Your agent: names the twenty, and what to send each before the date.
- 5
Chum
Replies. Months in the first ten on every launch in your category.
Your agent: drafts one useful reply per launch, every week. You post.
III · The recordthe films, and what they did on day one
Euphoria
~300K views in 24 hours
An eight-word brief, no deck and no script. A full campaign by day fifteen, with no media spend.
MochaTrade
334,600 views on YC’s own account
Speed and access cannot be photographed, so the film is about everyone who was kept out.
Lanesurf
YC S25, General Catalyst backed
Thirty to fifty calls cover one load. The film holds on the second the phones go quiet.
The full case book covers twenty-three companies. See the index, or ask for the book at hello@haymaker.to.
IV · State of launches, 2026529 launches on X, read on 10 September
44%
of every launch view went to ten films
47
launches from accounts under 5,000 followers passed 500,000 views
37×
the views a five for distribution buys over a one or two
46%
of launches were cut as films by June, up from 21 per cent in April
What a five buys you
Median views when a launch scores five, against one or two, on each of the directory’s scores.
We publish that against our own interest, because we sell films. Distribution is not a thing you do to a launch. It is the water the launch happens in.Source: a public directory of 529 launches on X, captured 10 September 2026; the scores are its own. 378 launches carry scores.
Bring a date
The eight-word brief
Euphoria arrived with eight words and no deck. That was enough. Fill in three lines and send them.
When it lands, it should feel like
Our date is
The surface our buyers read
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